Leonico Ltd was founded in 2003. Initially named "Leonico Designs Ltd" and was co-founded by Leona Duncan BA (Hons) and Nicola Bailey BA (Hons), who met in their first year at Glasgow School of Art where they studied design. In 2008 Leona became the sole majority shareholder.

Clarke Duncan (Leona's husband) now leads the company, utilising his expertise in outsourcing to the Philippines to educate and offer SME companies in the United Kingdom and worldwide the ability to hire outsourced staff to grow their own businesses.

Clarke has been uploading videos on the topic to his YouTube channel, Outsourcing Boss, to educate employers on how to hire a virtual assistant from the Philippines.

In addition, we have created a channel called Virtual Pinoy for Filipino workers in English and Tagalog to help them understand the benefits of being an outsourced employee. This channel is managed by Jethro, a member of the OutsourcingStaff.ph management team.